One of the most emotionally influential communication channels in the field of direct marketing is direct mail. It is a personalized letter with a persuasive text and clear call to action, sent to the recipient’s address. It is used mainly when offering complex products or services that require a long time to persuade.
The goal here is to win the attention of your leads. It is a good idea to state all the valid arguments why they should buy from you. That’s why the results of the well-written letter, sent as direct mail, may be far better than those of an email campaign or a phone call. And together the three channels work in an impressive way.
At Mediapost Hit Mail, we have an extensive experience with direct mail campaigns and we take into account all important elements when conducting them:
Do you want to use direct mail as part of your marketing mix and to achieve better and fully measurable results? Fill out the contact form here, email us at [email protected] or call us on 02/962 86 29.